Will #PushaBW, Buy Botswana win the fight for shelf space?

It’s one thing to get a product onto the shop shelf. It’s quite another for a buyer to sift through competing products and choose that particular one.

In some countries such as South Africa, the competition on the shop shelf ultimately benefits both the consumer and the government. The majority of products there are made in South Africa and though some companies lose out to others on the shelves, consumers have a wider choice, pricing benefits and government ultimately gets its ‘tax’ cut. Jobs are created and sustained, innovation is enhanced, and best practices are constantly sharpened.