Batswana Are Habitual Buyers Study

A recent study has revealed that Batswana are habitual buyers, University of Botswana Consumer Behaviour expert Godfrey Themba has revealed. 

Habitual buying behaviour occurs when involvement is low and differences between brands are small. Consumers in this case usually do not form a strong attitude toward a brand, but select it because it is familiar. 

Presenting during the just-ended Global Expo, Themba said even though there has not been enough studies done in terms of consumer behaviour, the available one has revealed that local consumers are influenced by social settings. 

Editor's Comment
Congratulations Anicia Gaothuse!

The contest had 10 beautiful young girls as finalists and unfortunately only one could wear the crown.The judges picked Anicia Gaothuse. To all those who feel their contestant should have won ahead of Anicia for whatever reason, hardly; the judges found Anicia to be the best among the best, so desist from disrespecting our newly crowned queen on social media or anywhere else, for that matter! Each of the 10 beautiful young women had supporters...

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