De Beers Survey Shows All Is Not Lost In Diamonds

A consumer research by diamond major, De Beers had revealed that consumer desire for diamonds has also remained strong in the United States of America (US), China and India, which are the three key markets for diamonds.

When sharing insights on the diamond trade ahead of the upcoming holiday gifting season, De Beers Group chief executive officer, Bruce Cleaver said that sentiment was improving as consumers adjusted to the ‘new normal’.