Rediscover Botswana kicks off :: Mmegi Online

Botswana Tourism Organization (BTO), in collaboration with the country’s various tourism associations and orgaibnsations like Hospitality and Tourism Association of Botswana (HATAB, Botswana Guides Association (BOGA), Travel Agents Association of Botswana (TAABOT), Guest Houses Association of Botswana and the Botswana Wildlife Producers Association (BWPA)) have undertaken a Domestic Travel campaign named Rediscover Botswana.

A statement says the campaign started on Monday July 27, 2020 and will end on August 22, 2020 with two media personalities, Thalefang Charles and Sonny Serite on an 8, 000 km tour around Botswana. The duo alongside, some travelers will traverse the country with the objective of igniting and inspiring domestic travel. “Rediscover Botswana” is aimed at educating and increasing awareness about Botswana’s tourism product offering in order to entice it and grow Botswana’s domestic market.

The send off trip for the event took place at Matsieng Footprints, one of the best-known and most important cultural sites in all of Africa. The legend goes that they belong to a giant called Matsieng, who is said to have emerged from a hole in the ground, along with his animals and people.

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