The mere exposure effect hurting the African game

Friday, February 14, 2020

Africa's product: Mane is one of the many African players in the Premier League

At times there is something infuriating about the pace of African football. A continent that has produced Austin ‘Jay Jay’ Okocha, George Weah Opongo, Abedi Pele, Roger Milla, amongst other gifted sons has inexplicably failed to garner sufficient traction to move forward. But after a recent symposium on African football, the wheels of progress could be about to turn, observes Staff Writer, MQONDISI DUBE

It is ages since legendary Brazilian, Pele predicted an African team would win the World Cup. Pele, a cult figure and considered one of the finest players to grace the soccer field, is now ailing, “too embarrassed” to be seen in public, according to media reports from his home country.

Pele will feel a sense of revulsion that his prediction is still to pass during his lifetime.

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