Mascom set to flex its muscles

Ahead of the field: Mascom leads the market in most categories, except mobile money. Makhwande- Seboni says that could change soon PIC: MORERI SEJAKGOMO
Ahead of the field: Mascom leads the market in most categories, except mobile money. Makhwande- Seboni says that could change soon PIC: MORERI SEJAKGOMO

Mascom plans to take the fight to its rivals by robustly expanding its products, services and overall reach in the market this year, a move that it expects will reduce consumers’ need for multiple subscriptions.

The mobile carrier’s plan to be the ‘preferred service provider’ involves wooing away customer numbers from the other players in the market by bringing all needs under one roof.

Botswana has one of the world’s highest mobile phone densities due in part to declining costs of devices, as well as users’ tendency to subscribe across all three providers in search of services, quality and cost.

Editor's Comment
Congratulations Anicia Gaothuse!

The contest had 10 beautiful young girls as finalists and unfortunately only one could wear the crown.The judges picked Anicia Gaothuse. To all those who feel their contestant should have won ahead of Anicia for whatever reason, hardly; the judges found Anicia to be the best among the best, so desist from disrespecting our newly crowned queen on social media or anywhere else, for that matter! Each of the 10 beautiful young women had supporters...

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