Kwesé TV, which was the alternative pay TV to the dominant MultiChoice’s DStv, last week laid off its employees in Botswana. The seven employees of the company have since received their redundancy letters from their employer.
The departures signify that yet another promising pay TV has failed to compete with DStv following the closure of Gtv some years back. Kwesé TV has also retrenched in Kenya, South Africa and Zimbabwe amongst its regions. In Botswana, the workers received their letters last week and they had to vacate the office immediately.
In one of the letters written by management the company states: “It is with great sadness that I inform you that on the 5th August 2019 Econet Group made a decision to cease operations in Econet Media immediately.
All Econet Media entities and activities must have been finalised by the 15th of September. As you know the Econet Group invested heavily into Econet Media and supported business over the period it operated without any third party funding.
Unfortunately, market conditions and content price inflation got in the way of us completing our mission,” group chief executive officer, Joe Hundh said.
The group’s CEO said they would also approve all the voluntary retrenchment applications they had received and retrenchment packages would be made up of notice pay for August. The letter
“We are particularly grateful to all of you for your dedication and for having worked tirelessly to bring a great product to the market, and who until the last day believed in Kwesé story,” the correspondence states.
“We deeply regret the impact that this decision has had on you all and we will seek to meet our obligations to each of you as communicated over the agreed time frame.”
Zimbabwe’s richest man, Strive Masiyiwa of Econet Wireless Group owns Kwesé. It has been operating in close to 20 African countries through its pan-African rights for several sporting events.
One of the attractive subscription options from the Kwesé Bouquet on the decoder was to give the customer access to view content on various platforms. The customer was to get access on up to four devices excluding the decoder with two simultaneous viewing sessions. This included the subscriber laptop, mobile devices and their desktops.