With a growing natural black hair community, 29-year-old Wada Busani of Letsholathebe has noticed the trend and grabbed an opportunity to start her own hair product line called Ludo with both hands.
Busani, who also likes to grow her own hair naturally, said that she knows just how difficult it is to maintain natural coils without using harsh chemicals to soften it and make it easier to manage. Acting on the desire to have satisfying hair texture she saw it fit to come up with a natural hair product line that caters to every African woman who prefers to grow or rather wear her hair naturally.
“Women used to look to harsh chemicals to straighten their hair, things have now changed as an increasing number of women are now doing away with the chemicals in favour of a more natural approach to hair care,” she said.
Busani indicated that her three-year-old business is based in Pilane and she is the one who manufactures all the hair products with two employees. The LUDO hair product owner told Business Monitor that women are now most likely to wear their hair natural and prefer chemical-free and no-heat styling, which came in handy with the success of her hair product line. Although the natural hair trend has certainly taken off, the female entrepreneur alluded that maintaining
“Many women who decided to embrace natural hair face emotional strife as they deal with hair that needs special care to keep glowing,” she said. Though long hair used to be identified with youthfulness, the natural hair trend seems to have taken the hair world by storm. In the world of natural hair, texture is of huge importance. Busani indicated that she prefers to use organic products that will not be harmful to the person’s scalp. “Most people have sensitive scalps, that’s why I make hair products using organic products,” she stated. The natural hair expert has products that help to detangle dry and knotted hair. She stated that the Aloe Vera infused LUDO detangling deep conditioner helps gently remove the knots and tangles and also restores moisture to ensure softer, healthier and more manageable hair.
Additionally she stated that all her hair products that she believes are healthy hair solutions for African women are available online at The Desert Outlet and other shopping outlets like Dynamic, Choppies, Health alternatives in Phakalane at Mowana Park to name but a few.