The role of language in the social construction of reality: the Masisi-Khama duel

Khama and Masisi prior to the letter's ascension to president PIC: MORERI SEJAKGOMO
Khama and Masisi prior to the letter's ascension to president PIC: MORERI SEJAKGOMO

The role that journalism (mass media) plays in communicating messages to the target audiences and how our brains process the information to determine the next reaction at the individual, group or population level is onerous.

Hence the intent of this analysis is to place the prevailing state of chaos inside the ruling party that observers perilously opine it has the potential to plunge the nation into civil unrest (which I believe is overstretched).

The register used in the media shows journalists’ key role in bringing the nation to this uncertain and anxious moment. Consistently, two realities about Ian Khama have been ingrained in our brains: a monstrous, heartless devil that inhabits the caves and capable of exterminating the nation using militaristic or supernatural powers, or on the other hand, the archangel whose compassionate heart for the downtrodden people to be lifted from abject poverty is his sole objective.

Editor's Comment
Congratulations Anicia Gaothuse!

The contest had 10 beautiful young girls as finalists and unfortunately only one could wear the crown.The judges picked Anicia Gaothuse. To all those who feel their contestant should have won ahead of Anicia for whatever reason, hardly; the judges found Anicia to be the best among the best, so desist from disrespecting our newly crowned queen on social media or anywhere else, for that matter! Each of the 10 beautiful young women had supporters...

Have a Story? Send Us a tip
arrow up