UDC engages experts for 2019 general election

This publication has learnt that experts have told UDC that it needs millions for it to win the 2019 general elections. Over the weekend at their conference, Boko told members to raise funds or resources to win. He told Botswana National Front (BNF) members in Rakops that the experts have told them that there were three types of election campaigns that have no prospects of winning any election.

 “The first of these is a campaign that does not have a persuasive message to deliver to the voters and lacks a clear idea of which voters it wants to persuade. “While the second campaign has a concise strategy, persuasive message and a clear idea of the voters it wants to persuade, but lacks a reasonable plan of what to do between Election Day to persuade those voters,” Boko said.