Botswana Power Corporation (BPC) will sponsor Tsela Riders Cycling Club for P513,000 for the next three years.
Speaking during the sponsorship launch on Monday in Gaborone, the BPC manager, marketing and communications, Dineo Seleke said the first year of the deal will see the corporation give the club P155,000 with a subsequent 10% increase in the remaining years of the agreement.
“This is not the first time we get into partnership with Tsela Riders. This partnership will go a long way towards the development of cycling in Botswana,” Seleke said. “Therefore, we are proud to be part of sport development. One of BPC’s operational objectives is to support sporting activities in the country.”
She said in pursuit of this objective, they have agreed with their partners that some of the funds in the sponsorship package would be used for supporting youth development efforts at the club.
BPC’s sponsorship gives the corporation the right to be the title sponsors for the Otse Cycle Challenge, which will now be known as the BPC Otse Kanye Cycle Challenge. “As part of the partnership between us and Tsela we shall engage in community outreach projects as a way of
Tsela Riders chairperson, Charls Vaughan expressed his gratitude on behalf of the club, to the BPC for supporting their efforts to develop cycling in Botswana.
“As Tsela Riders we are so excited as the partnership will lead to increased interest towards cycling as well as the intent to market BPC products and use the funds to develop cycling,” he said.
He said their club will benefit a lot in terms of branding because it will spread during the activation process as well as during the race thus attracting more members to the club, which is what their focus is on, particularly in regard to females. He said the sponsorship would also help them to attract more cyclists who were struggling to continue with the sport due to lack of funds.