Use Of Social Media As A Marketing Tool

Last week social media was very busy, thanks to a Facebook post by a local journalist who promised readers dirt on opposition leaders. The post by the journalist read: “For the longest time we have exposed the BDP and its leaders.

We are now going to expose opposition leaders. Batswana are going to be shocked and disappointed. I want to weep for my people. I want to weep for my country. Perhaps I should add to answer those who question the timing: For the longest time sources have been forthcoming with BDP rot. Now sources are coming out with opposition rot. We rely on sources and their timing”.

The statement received many likes, shares, and started an interesting and eye opening debate. Some felt the journalist was in the wrong, while others did not see anything wrong with the post. In short those who felt that the journalist was wrong, basically, said it was unethical for him to share the post, and viewed his post as a threat, while those who did not find anything wrong with the post, felt it was a promise.

Editor's Comment
Inspect the voters' roll!

The recent disclosure by the IEC that 2,513 registrations have been turned down due to various irregularities should prompt all Batswana to meticulously review the voters' rolls and address concerns about rejected registrations.The disparities flagged by the IEC are troubling and emphasise the significance of rigorous voter registration processes.Out of the rejected registrations, 29 individuals were disqualified due to non-existent Omang...

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