BTC, beMOBILE Merge Into One Brand

Monday, September 26, 2016

Anthony Masunga unveiling the new logo

Botswana Telecommunications Corporation Limited (BTCL) has undergone transformation by combining its two homemade brands beMobile and BTC to become one monolithic brand called BTC.

Speaking during the launch of the corporation’s new brand, the acting managing director, Anthony Masunga said that bringing the brands into one monolithic brand is premised on taking the best of what these brands represented.

“The name will now be BTC, however it keeps the brand essence of beMobile because of the green. The idea is for us to simplify life and make it better through improved communications,” he said.

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BTC, beMOBILE Merge Into One Brand

Botswana Telecommunications Corporation Limited (BTCL) has undergone transformation by combining its two homemade brands beMobile and BTC to become one monolithic brand called BTC.