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J.C LE Roux Celebrates Bot50 In Gabz

Regional Marketing Manager Distell, Harde Besson says the launch of JC Le Roux Selection Vintage Range resonates well with the spirit of Bots50 celebrations currently sweeping the country
Celebrated sparkling wine, J.C le Roux threw a Bot5o party of their own in Gaborone on Thursday night at the Italian restaurant Basilico Thursday evening, bringing together diverse stakeholders to the taste of J.C Le Roux’s diverse flavours, paired with Italian dishes on a pleasant warm night ideal for a night out. In the evening of wonderful music by youthful soulful Amantle Brown’s band, and tickling comedy, as well as the amazing musical performance by the mc of the night, Brando, Distell Botswana MD Mothusi Molokomme used the platform to introduce their refreshed packaging from the J.C le Roux brand’s popular sparkling wines, The Selection Vivante range, the new name for the range of popular sparkling wines: Le Domaine, La Chanson, La Fleurette and Sauvignon Blanc.

Distell Botswana’s Molokomme says by creating a new collective name for these lively, palate friendly sparkling wines with their signature red ribbons, each individual member of the Vivante family can now express its own unique effervescent flavour.

The Vivante sparkling wines enliven the palate with a cascade of vivacious bubbles created by infusing premium fruit driven base wines with carbon dioxide (CO2). It all begins with the careful selection of grape varieties for their unique characteristics and flavour profiles - from crisp Sauvignon Blanc that lends acidity, to varieties not usually associated with sparkling wine such as Pinotage for its vibrant colour and Muscadel for a burst of natural sweetness. The range also includes two non-alcoholic sparklers, Le Domaine and La Fleurette Non-Alcoholic, specially created for people who want to experience the champagne lifestyle but without the alcohol, noted Distell regional marketing manager for Botswana, Swaziland, Namibia, Hardie Basson.

With the introduction of Sélection Vivante, J.C. Le

Roux devotees will now find it easier to distinguish these popular, uplifting sparkling wines from the more classically styled J.C. Le Roux Méthode Cap Classique range, according to Molokomme.

The signature of true craftsmanship, these illustrious bottle fermented Cap Classiques now exude a more contemporary look after their make-over with new label designs inspired by colour blocking to signify the different varieties in the range.

J.C. Le Roux Cap Classiques are crafted according to the time honoured French method to create their sparkle. Cellarmaster Elunda Basson specially selects predominantly Pinot Noir and Chardonnay grapes used traditionally in the making of French champagne for J.C. Le Roux La Vallée, La Vallée Rosé, Brut, Pinot Noir, Pinot Noir Rosé and the vintage prestige cuvée, Scintilla.

The Distill Regional Marketing Manager , Basson, added that   the night of JC Le roux comes  to compliment the Bot50 celebrations by showcasing a revitalized unison of their popular brands of sparkling wines.




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