The Establishment Of The Protectorate (Part 23) � �How To Win Friends And Influence People�

One hundred and twenty years later the recorded words of Bathoen, Khama and Sebele’s collective press and public speaking engagements, there were ultimately scores of each during the course of their visit, provide a testament their public relations acumen; a historical benchmark perhaps for public officials today.

Whether speaking directly to the press, or before wider public audiences, throughout their stay in Britain the Dikgosi were consistently on message, maintaining a united front while addressing a wide range of issues and audiences. Their feat was all the more impressive given that they were operating for the first time and at the highest level in what was for them an alien environment – the capital of the world’s then leading Empire.