BOCRA decries low uptake of .bw domain

Bathopi Luke.PIC.KENNEDY RAMOKONE
Bathopi Luke.PIC.KENNEDY RAMOKONE

Local businesses have been urged to utilise the .bw domain as it could help them sell their products and services as well as the country on the international market.

Speaking at the Botswana Communications Regulatory Authority (BOCRA) media workshop held in Gaborone this week, Director of Technical Services, Bathopi Luke, raised concern over the low uptake of the domain.

“The .bw domain extinguishes a business as a Botswana based one from many other businesses on the Internet. It also allows a business to brand itself as Botswana based, which might be an advantage because our country is associated with good things like peace and also rated as one of the fastest growing economies,” he argued.

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