Mmegi Online :: Football Inches Closer To Professionalism - Makgalemele
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Last Updated
Tuesday 20 November 2018, 13:46 pm.
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Football Inches Closer To Professionalism - Makgalemele

SELEBI-PHIKWE: Botswana Football Association (BFA) president Phillip Makgalemele says local football is inching closer to professionalism. Makgalemele said this during the just-ended 2008 FIFA seminar for Premier League.
By Staff Writer Tue 20 Nov 2018, 20:27 pm (GMT +2)
Mmegi Online :: Football Inches Closer To Professionalism - Makgalemele








The BFA chief said the seminar, which is aimed at capacity building for Premier League leaders, would see football moving closer to professionalism. He said the 2006 BFA General Assembly theme - "Acceleration of Youth Football Development - Key to Professionalisation and Commercialisation of Football in Botswana" - was in line with the association's constitution. Makgalemele said the constitution seeks to promote and encourage the development of professional football in Botswana."Our premier league has made strides in moving towards professional football, but there is still a long way to go," Makgalemele said. He said since Mascom announced a P4.5 million sponsorship for the elite league, there has been 'massive' investments in football by team officials and teams through sponsorship.

"Such investments have resulted in positive trickle-down effects such as improvement at various national team levels," he said, adding that this was evident through solid performances by the national senior and Under-23 teams. Makgalemele said the local game had seen an increase in spectator turnout with some premier league games grossing P100,000 in gate-takings. He added that this has transformed the premier league into a multi-million Pula industry. The BFA leader said teams pay their players salaries and allowances but the majority do not have contracts. He noted that some teams have a monthly salary bill of over P50,000. "All this would not have been possible had team officials not shown commitment to develop their teams despite resource

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Therefore, professionalising football is possible because you have a willing and committed human resource," he said.Makgalemele said the BFA would work with Mascom, the Premier League sponsors, to have more prizes for players and supporters. Additionally, the association and the wireless communications company would work together to raise money for individual teams through the use of SMS and other business platforms presented by Mascom.He, however, said there has not been much headway in this area and urged football leaders to come up with innovative ideas so as to benefit from sponsors. Makgalemele also urged premier league teams to explore ways in which they could benefit more from broadcasting and television rights. He said football all over the world has developed mainly through revenue raised from television and broadcasting rights. "Surely there are some positive lessons which we can learn from the most recent case study of TV rights in South Africa and we must perhaps go for an open tender for all football programmes so that we test what the market can offer." The Premier League secretariat has been locked in negotiations with the state television, Botswana Television (Btv) over rights to screen Premier League matches. Makgalemele urged seminar participants to "establish and agree on ingredients for professional football" and agree on how it is going to be attained". The seminar, which was facilitated by FIFA technical director Jean-Michel Benezet, ended on Saturday.

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