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Trade Minister Lefhoko Champions Search For New Markets

Staff Writer
FRANCISTOWN: The Botswana Confederation of Commerce, Industry and Manpower (BOCCIM) fair has been branded a success story by the Assistant Minister of Trade and Industry, Duke Lefhoko.

He said this when he was officially opening the 15th annual BOCCIM Northern Trade Fair (BNTF) on the theme of 'Competitiveness: Strategy for Growth' in Francistown on  Saturday.

Lefhoko said  since the fair started in 1994, it has become a permanent event on the calendar of Francistown. "Public interest  has increased and that is testimony of this success story," he said.

Lefhoko further noted that the private sector had contributed significantly to the growth of BOCCIM. "It is commendable that the private sector also found it fit to make BOCCIM a permanent date on their calendars every year," he added.

He further stated that the organisers of BOCCIM have also contributed to the sturdy growth of the trade fair.

He went on to say that Batswana have to understand that competition gets stiffer all the time "so manufacturers have to make products that are of quality and reasonably priced," he added. Lefhoko said that manufacturers have to make sure that their products meet the

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requirements of the Botswana Bureau of Standards (BOBS).

The minister further advised the business community to use the services of departments like BEDIA, LEA and others to make sure that their businesses prospered. He said that LEA is worthy of note of the services it had provided in the last 24 months.

BOCCIM Vice-President J Wellio his opening remarks said that the theme for this year is befitting in these challenging times.

"As part of our mandate and as the private sector, BOCCIM believes that for our economy to grow and diversify, we have to look at sectors that offer new opportunities for expansion, and have the potential to flourish in exports.

"Batswana must seriously venture into businesses that can significantly develop in our current global village," he stated.

He said that they need to look forward to new markets and utilise technology that can take their businesses to a new realm and implement contingency and performance improvement plans to ensure competitiveness.



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