Orange Botswana has announced the introduction of a mobile money application (app) for its Orange Money service.
The new Orange Money mobile app is an application that allows customers to easily access, manage and carry out Orange Money transactions straight from the home screens of their smartphones.
The application is available on Android and can be downloaded for free from Google Play Store. Once the app is available on the home screen, it just takes a tap on the app for users to access Orange Money services.
The application is expected to enhance convenience and customer experience for Orange Money users.
“We are confident that the Orange Money app will enhance customer experience as it is a direct, easier and convenient way to experience Orange Money. Instead of the normal short code that customers dial to access Orange Money, they will now get this straight from their phones’ home screens. Customers will then practically perform any transaction they wish on their accounts without having to dial short codes,” says Boga Chilinde-Masebu, PR and foundation manager at Orange Botswana.
Orange says the app is user-friendly, fun and enjoyable to use.
It offers graphic icons or images illustrating the services offered on Orange Money, a much more interactive experience that users cannot achieve through the short code.
All current and future Orange Money services will be available inside this app. Customers will still be able to check their balances, transfer money from person to person (both Orange and non-Orange customers) within Botswana, pay bills, buy prepaid electricity and top up airtime.
The new Orange Money application, the first of its kind in mobile money in Botswana, has been available for downloading since September 23, 2015.
This new development reinforces Orange Botswana’s leadership position in innovation and mobile money services.
“At Orange, we pride ourselves with innovation and being the first movers. The introduction of Orange Money app only solidifies our place at the top of the innovation log. Currently, we are the only mobile company that has this app, only banks have been known to have such apps,” explains Chilinde-Masebu.
At the time of the launch, the Orange Money app will only be available on Android, but it will be made available for non-Android devices in the near future.