De Beers Balloons Marketing Budget

Monday, August 05, 2019

De Beers is planning to spend more on its traditional festive season marketing beating last years’ record of $166 million (P1.68bn).

Last year, the diamond company spent the highest amount recorded in more than a decade in marketing activities, hoping the positive global outlook for diamond demand translates into bumper profits.

“In 2018, we invested $166 million in marketing activities, the highest amount in more than a decade.”

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