�Branding, key to successful businesses�

When officially launching Onyx Digital Botswana recently, she emphasised the importance of branding, noting that it highly contributes to the success of the company.

“Brand positioning is very important. These days businesses do not have to look for clients, instead they look for them online especially the social media,” she said.  Bascelli added that social media places a critical role, especially in front of the target audience adding that it expands marketing and generate sales opportunities as well as provide fast and efficient customer service.