‘Branding, key to successful businesses’

Branding plays a pivotal role in running a successful business, Global Digital Marketing Specialist Daniela Bascelli advises.

When officially launching Onyx Digital Botswana recently, she emphasised the importance of branding, noting that it highly contributes to the success of the company.

“Brand positioning is very important. These days businesses do not have to look for clients, instead they look for them online especially the social media,” she said.  Bascelli added that social media places a critical role, especially in front of the target audience adding that it expands marketing and generate sales opportunities as well as provide fast and efficient customer service.

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Keep your mask close

Wearing of masks behind closed doors has been mandatory following the government’s August decision that the public was freed from masking in outdoor spaces.According to a press statement from the ministry, all other remaining COVID-19 protocols such as social distancing in schools and requirements for vaccination or PCR tests at ports of entry have also been relaxed.Statistics still show that hundreds still die daily due to the pandemic around...

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