‘Branding, key to successful businesses’

Branding plays a pivotal role in running a successful business, Global Digital Marketing Specialist Daniela Bascelli advises.

When officially launching Onyx Digital Botswana recently, she emphasised the importance of branding, noting that it highly contributes to the success of the company.

“Brand positioning is very important. These days businesses do not have to look for clients, instead they look for them online especially the social media,” she said.  Bascelli added that social media places a critical role, especially in front of the target audience adding that it expands marketing and generate sales opportunities as well as provide fast and efficient customer service.

“Position yourself as an industry expert. Become a thought leader. Influence people and connect with them.  “To own the industry and stay in the public eye, you have to have a personality; your staff also need to be your brand ambassadors and must behave so,” said Bascelli


She added that; “We are dedicated to adding value and support to our clients by offering lasting corporate marketing and communications project solutions and services.

“With our brand credibility and reputation, we have contributed to the heartbeats of many well-known international brands with clients based as far as London.”

Onyx Digital Botswana is a digital marketing agency. It has a client-portfolio spanning across the globe, delivering social media, web-based solutions and customised training course.

Their services include training programmes, social media management, digital marketing strategy, recruitment campaigns, marketing campaigns, mobile advertising, email marketing, video marketing production, online reputation management as well as web design and application development.

Editor's Comment
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