Botswana Life unveils new brand identity

Botswana Life new logo
Botswana Life new logo

The leading life insurance provider, Botswana Life has unveiled its new brand identity as the company celebrated its four decades of success in the insurance business.

Speaking at the celebrations, the company’s chief executive officer Catherine Lesetedi-Letegele said as part of celebrating their milestone, which has run for a period of 40 years, they had resolved to unveil a new corporate identity that would take them to the next four decades.

“In coming up with this new brand, we introspect on who we are, who our clients are and what we want to all our stakeholders. In the eyes of many we are an icon, a symbol of pride, a beacon of hope. We have therefore summed up our brand presence into one word, ‘Pride.’

Editor's Comment
Are police trigger-happy?

Unfortunately, that day turned sour for those who were shopping at Sefalana Cash and Carry in Gaborone West Industrial.The exchange of fire that ensued between members of the Botswana Police Service (BPS) and robbers who had allegedly robbed a G4S cash-in-transit vehicle left two civilians dead, three robbers struck down, and an undisclosed number of citizens wounded.One deceased civilian is reportedly an employee of the Citizen Entrepreneurial...

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