Botswana Life unveils new brand identity

Botswana Life new logo
Botswana Life new logo

The leading life insurance provider, Botswana Life has unveiled its new brand identity as the company celebrated its four decades of success in the insurance business.

Speaking at the celebrations, the company’s chief executive officer Catherine Lesetedi-Letegele said as part of celebrating their milestone, which has run for a period of 40 years, they had resolved to unveil a new corporate identity that would take them to the next four decades.

“In coming up with this new brand, we introspect on who we are, who our clients are and what we want to all our stakeholders. In the eyes of many we are an icon, a symbol of pride, a beacon of hope. We have therefore summed up our brand presence into one word, ‘Pride.’

Editor's Comment
A woman’s right to choose: Or is it?

Here in Botswana, we have many single-parent households, mostly female-led, so what does that suggest? That some fathers choose to ditch the responsibility of caring for their children and leave them to the ones who carry them during pregnancy to do the heavy lifting.Of course, in other dynamics, there are instances where the father wants to keep the baby and the would-be mother does not want to, hence the saying ‘whose body is it anyway’.In...

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