Botswana Life unveils new brand identity

Botswana Life new logo
Botswana Life new logo

The leading life insurance provider, Botswana Life has unveiled its new brand identity as the company celebrated its four decades of success in the insurance business.

Speaking at the celebrations, the company’s chief executive officer Catherine Lesetedi-Letegele said as part of celebrating their milestone, which has run for a period of 40 years, they had resolved to unveil a new corporate identity that would take them to the next four decades.

“In coming up with this new brand, we introspect on who we are, who our clients are and what we want to all our stakeholders. In the eyes of many we are an icon, a symbol of pride, a beacon of hope. We have therefore summed up our brand presence into one word, ‘Pride.’

Editor's Comment
Congratulations Anicia Gaothuse!

The contest had 10 beautiful young girls as finalists and unfortunately only one could wear the crown.The judges picked Anicia Gaothuse. To all those who feel their contestant should have won ahead of Anicia for whatever reason, hardly; the judges found Anicia to be the best among the best, so desist from disrespecting our newly crowned queen on social media or anywhere else, for that matter! Each of the 10 beautiful young women had supporters...

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