BOCRA probes Mascom's viral Choppies SMS :: Mmegi Online

The Botswana Communications Regulatory Authority (BOCRA) says it is unlawful for any telecommunications provider to hand its customers’ information over to third parties, without their consent.

The authority this week said it had launched an investigation into Mascom Wireless network, following a viral SMS campaign marketing Choppies’ new online retail platform.

This week Mascom consumers were outraged after receiving SMS from the giant retail Choppies reading: “Choppies online platform is now operating. Please login to echoppies.com stay home and enjoy great value for your money.” Consumers queried what arrangement Mascom had made with the retail grocer to allow direct commercial marketing to its database. Mascom dominates the telecommunications industry through subscriptions accounting for 50% of the 3.4 million mobile subscriptions in the country as of March 2019.

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