
Difference Maker Principles
Dikgang Publishing Company (DPC), the proprietors of Mmegi and the Monitor was established in 1992. The new company took Mmegi over from Mmegi Publishing Trust, but the trust remains a major shareholder in the newspaper. Mmegi wa Dikgang/The Reporter first appeared in its present in 1984.
The newspaper dropped "wa Dikgang" from its masthead in 1989, to be known as Mmegi. The reason why "wa Dikgang" (of the news) was dropped was that it was felt that the phrase was a superfluity. Until 1993, the newspaper used both the Setswana name and the English translation of it, The Reporter.
In 1994, "The Reporter" translation was dropped from the masthead. Since then, the newspaper has been known simply as Mmegi.
From its humble beginnings, Mmegi has grown exponentially over the last 22 years. From a staff complement of just under 10 people in 1984, it now boasts a staff of over 120 people. In 2003, Mmegi became a daily, the only private newspaper to do so in Botswana, except for a brief period in 1987 when the Botswana Gazette did so.
The newspaper is now firmly established as a daily, providing an alternative to the government-owned Daily News. Going daily has entrenched Mmegi's dominance on the local media landscape, and it continues to be the preferred newspaper for both readers and advertisers.
Skeptics who said Botswana could not afford a private daily newspaper are dumbfounded! Mmegi has been coming out daily for over three years now without a hitch.
At the turn of the century, the Dikgang Publishing Company introduced a new product, the Monitor, which became an instant hit with readers and advertisers. The Monitor targeted women and the youth without alienating the traditional readership base of the older newspaper, which has become the flagship of the DPC stable.
The Monitor comes out every Monday. It carries fresh news of events that take place over the weekend, not least sports, which is very popular with readers all round.
Mmegi is now by far the most decorated newspaper in Botswana in terms of the number of awards it has received as a result of the stories it has covered across all sectors of society. Between 1992 and 2002, Mmegi won the prestigious Botswana Institute of Bankers Newspaper of the Year Award back to back.
Our staffers have also won many awards for various categories cutting across Investigative Journalism, Sports, Lifestyle and Entertainment. Mmegi continues to be the newspaper of choice for policy makers, intellectuals, entrepreneurs and students because of its in-depth reporting and the strong views it holds on issues of national importance.
Since their inception, Mmegi and the Monitor have played an important role in the development of the media in Botswana. The DPC's objective is to promote openness,transparency, accountability and good governance in Botswana. To this end, DPC publications have consistently endeavoured to hold Government, business and other publics to account in a constructive way, the intention being to build and strengthen the fledgling democracy of the Republic.
It goes without saying the DPC could never have attained these achievements without the contribution of the dedicated men and women who work for it.
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