Brand Botswana education campaign kick starts

President Ian Khama was on Friday morning at the ever-busy Gaborone bus-rank on his first public education campaign of the newly revamped Brand Botswana.

The new brand that goes by the tagline 'Botswana our pride your destination," replaces the initial one that was - 'Opportunity and Tranquility beckons'. The revised brand logo and tagline were officially launched in April this year and registered as a trademark in August.

The brand, officially launched in 2007 had to be re-made following heavy criticism from the public for being too complicated and unrealistic to sell the country. The brand falls under the auspices of the Botswana Export Development and Innovative Authority (BEDIA) headed by former cabinet Minister Jacob Nkate as the Chief Executive Officer (CEO).

Editor's Comment
Congratulations Anicia Gaothuse!

The contest had 10 beautiful young girls as finalists and unfortunately only one could wear the crown.The judges picked Anicia Gaothuse. To all those who feel their contestant should have won ahead of Anicia for whatever reason, hardly; the judges found Anicia to be the best among the best, so desist from disrespecting our newly crowned queen on social media or anywhere else, for that matter! Each of the 10 beautiful young women had supporters...

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