Brand Botswana engages foreign missions

Executive Director - Brand Management, Esther Norris
Executive Director - Brand Management, Esther Norris

In an effort to sensitise and educate key stakeholders on nation branding; Brand Botswana continues to conduct nation brand workshops at Botswana’s foreign missions.

These workshops are attended by foreign missions’ staff and some Batswana living in those countries. Workshops have already been conducted in Zimbabwe, South Africa, United Kingdom, Zambia, Namibia, Brazil, Belgium (including the Switzerland and Germany missions), Kuwait and Mozambique.

The main objective of the workshops is to get Batswana informed about Nation Branding and the role that each and every Motswana can play in promoting the country wherever they are around the World. Through the interactions, Brand Botswana also explore ways of collaborating with the missions on initiatives to promote the country in the different jurisdictions.

Editor's Comment
Inspect the voters' roll!

The recent disclosure by the IEC that 2,513 registrations have been turned down due to various irregularities should prompt all Batswana to meticulously review the voters' rolls and address concerns about rejected registrations.The disparities flagged by the IEC are troubling and emphasise the significance of rigorous voter registration processes.Out of the rejected registrations, 29 individuals were disqualified due to non-existent Omang...

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