De Beers hopes P2bn marketing campaign will lift slump
Friday, November 08, 2019
The budget, announced this week, is the highest the diamond giant has ever spent in any year in the last decade. While De Beers states the budget as being for the entire year, the lion’s share of the marketing spend is typically focused on the last quarter of the year, targeting the US Thanksgiving, Christmas, the Chinese New Year and India’s wedding season.
The three countries are the major markets for polished diamonds and jewellery and those holidays are the peak period for sales.
The recent disclosure by the IEC that 2,513 registrations have been turned down due to various irregularities should prompt all Batswana to meticulously review the voters' rolls and address concerns about rejected registrations.The disparities flagged by the IEC are troubling and emphasise the significance of rigorous voter registration processes.Out of the rejected registrations, 29 individuals were disqualified due to non-existent Omang...