BIC CEO Gives Insight Into Rebrand

Newton Jazire
Newton Jazire

Botswana Insurance Company (BIC), the first entrant into the insurance industry four decades ago, has recently rebranded in an effort that embraces today’s market. MonitorBusiness reporter Pauline Dikuelo caught up with their CEO, Newton Jazire, to get insight into the rebranding exercise

Monitor Business: Briefly tell us what inspired the brand refresh?

Jazire: We are a heritage brand, the very first short term insurance in Botswana with a 44-year legacy, one of the oldest companies in the country.

Editor's Comment
Congratulations Anicia Gaothuse!

The contest had 10 beautiful young girls as finalists and unfortunately only one could wear the crown.The judges picked Anicia Gaothuse. To all those who feel their contestant should have won ahead of Anicia for whatever reason, hardly; the judges found Anicia to be the best among the best, so desist from disrespecting our newly crowned queen on social media or anywhere else, for that matter! Each of the 10 beautiful young women had supporters...

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