This time again, the country’s well-curated reputation as a beacon for democracy, sound governance, peace and unsurpassed beauty, is being ferociously ripped apart from a seemingly well-coordinated attack led by the global media, fuelled by local activists and borne on the shoulders of ‘outraged’ tourists and animal lovers. It would appear that government has not fully learnt the lessons from the September debacle. It is evident that the pro-elephant hunting ban/anti-culling league is well-organised, determined, focused and responsive. Within hours of the announcement of the ministerial recommendation to lift the hunting ban and introduce culls, global and social media was alight in outrage. Activists such as Dereck Joubert moved quickly to term the recommendations ‘blood laws’, using a neat psychological trick where early (mis)framing of an issue obfuscates the actual facts, added by the inevitable emotional explosion. By the time government began clarifying that these were merely recommendations and that this democracy was built on consultation and that people should come before animals and that the hunting ban conceivably boosted poaching from 2014 and that there were clear greed and racist agendas, etc, the horses had bolted. It is said a lie gets halfway around the world, before the truth puts on its pants.
This is the reason why the voices of the pro-elephant hunting ban/anti-culling league are far louder. They strike first, strike hard and play dirty, stoking emotions by using images of elephants gruesomely killed elsewhere and reducing the entire complex issue into an unmistakably racist narrative of black Africans wanting to kill their elephants for pet food.
