Popular 'PR guy' about town and chief troublemaker at Hotwire PRC, HotBox has made his mark yet again. The PR savant announced a collaboration with Botswana’s most loved hotspot, The Daily Grind, bringing coffee lovers a bit more festive cheer with ‘The HotBox Coffee’.
Since the summer season started, coffee culture has changed a bit, but for coffee lovers nothing has changed really.
Hotwire PRC recently invited lifestyle scribes for a morning of Hotbox coffee at The Daily Grind next to Main Mall in Gaborone.
From a business perspective, this provides more opportunities for the development of specialty coffee in Botswana.
The new coffee flavour swirls this holiday season considering people’s alcohol drinking habits. While it does not have the coffee chocolaty flavour, it is indeed a holiday-themed coffee drink.
Lead consultant at Hotwire PRC, Taazima Kala-Essack said the collaboration between two great brands is something to celebrate and they really felt a great opportunity and connection between the HotBox persona and
“It’s a fun way to take this engagement to the next level, and The Daily Grind team has been incredible in coming up with the perfect coffee,” she said.
A dash of espresso and a scintillating mix of earthy spices and coconut, The HotBox Coffee has already proven to be a hit with coffee-lovers so far.
Popular food blogger and coffee enthusiast, Lunch with Bae, describes it as ‘Christmas in a Cup’.
The drink is perfectly suited to HotBox’s personality, beloved as the official mascot and face of PR consultancy, Hotwire. The HotBox Coffee can be ordered off-menu at The Daily Grind for an unlimited period.