The Business Of The Arts

Its potential is limitless. Here in Botswana, the contribution of the cultural and creative industries (CCIs) to Gross Domestic Product has previously been indeterminate, negligible or very low. 

Indications are that this situation is changing and could change very fast depending on what public policy and strategies we as a nation come up with, but also and more importantly, what artists, individually and collectively do. Do artists approach their craft as business or as mere leisure that occasionally yields financial returns?