Use The Arts To Sell Botswana Khama

Wednesday, May 23, 2018

For many years, Botswanas selling point has been the stunning beauty of its unimaginable vastness, isolation and worldliness, and its astoundingly prolific wildlife and high value diamonds.

Botswana would go on to compete with the best in terms of producing diamonds of higher value, and beat the rest as the safest home for many endangered species and Africa’s elephants.

However, it was other beauty that had not been unleashed to the world before until recently through the I Love Botswana Ensemble performed at ITB Berlin, Germany in 2017. Their performance caught the attention of the world.

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