Black Label lifts KBL as Castle Lite & others flop

Thursday, June 21, 2018

High sales volumes of Carling Black Label softened yet another tough year for Kgalagadi Breweries Limited (KBL) in which returns on brands such as Castle Lite shrank.

Sales volumes of Carling Black Label rose by 3.5 percent last year, while Castle Lite’s had a horrible year with its 660ml product witnessing a -12.6% decline in sales volumes.

Sales volumes of other clear beer brands produced by the group fell by 11%, dragging overall volumes for clear beer down 2.7% percent for 2017, despite Black Label’s ‘heroics’.

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Black Label lifts KBL as Castle Lite & others flop

High sales volumes of Carling Black Label softened yet another tough year for Kgalagadi Breweries Limited (KBL) in which returns on brands such as Castle Lite shrank.