Barclays Confident of Smooth Brand Roll-over in Botswana

Barclays is reducing its interests in Africa through the sale of its stake in the Barclays Africa Group holding company to Absa, the well-established South African banking chain. Barclays’ assets across the continent are in various stages of transforming into Absa as a part of the move. Executives writing in Barclays Bank Botswana’s latest Annual Report said research had shown the brand roll-over in Botswana would be smooth. The rebranding is scheduled to be complete in Botswana in June 2020.

“Our research has shown that Batswana are familiar with the Absa brand,” the bank’s chair, Oduetse Motshidisi said.