De Beers� two-month diamond budget isn�t forever

De Beers mantra of two months lasted for decades
De Beers mantra of two months lasted for decades

De Beers ads in the 1980s famously told people to spend two months’ salary on their diamond engagement rings. In the US, that’s close to $10,000, based on wage data from the Organisation for Economic Cooperation and Development (OECD).

Now another diamond company has come up with a novel way of devising a ring budget, based not on income, but on how much is left each month. 

Mint Diamonds, a Texas-based online retailer of custom rings, says purchasers should be able to pay off their engagement rings within a year. To this end, they should calculate their “net-net” monthly income  what remains after a host of common expenses and multiply it by 12. So in 12 months, their disposable income will pay for their diamond. 

Editor's Comment
Inspect the voters' roll!

The recent disclosure by the IEC that 2,513 registrations have been turned down due to various irregularities should prompt all Batswana to meticulously review the voters' rolls and address concerns about rejected registrations.The disparities flagged by the IEC are troubling and emphasise the significance of rigorous voter registration processes.Out of the rejected registrations, 29 individuals were disqualified due to non-existent Omang...

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