Botswana goes all out in Germany

Messe Berlin the venue of ITB 2017 Botswana was official partner of ITB Berlin this year PIC: THALEFANG CHARLES
Messe Berlin the venue of ITB 2017 Botswana was official partner of ITB Berlin this year PIC: THALEFANG CHARLES

Botswana, through the Botswana Tourism Organisation (BTO) became the first ever Sub-Saharan African country to be ITB Berlin partner country, giving Botswana a great platform to promote Botswana.

This was a major coup as being a partner country comes with so many perks and platforms to be in people’s faces. Everything ITB Berlin was branded with the partner country’s identity, meaning that anyone and everyone who interacted with ITB Berlin2017 was somehow exposed to the identity of the partner country. For a country that is relatively unknown, this was a major scoop.

BTO roped in other partners - the Ministry of Youth, Sport and Culture, The Ministry of Foreign Affairs and International Cooperation through the Botswana Mission in Germany, De Beers, Botswana Investment and Trade Centre, Brand Botswana and HATAB to take a wholesome Botswana experience to the world through the ITB-Berlin.

Editor's Comment
Congratulations Anicia Gaothuse!

The contest had 10 beautiful young girls as finalists and unfortunately only one could wear the crown.The judges picked Anicia Gaothuse. To all those who feel their contestant should have won ahead of Anicia for whatever reason, hardly; the judges found Anicia to be the best among the best, so desist from disrespecting our newly crowned queen on social media or anywhere else, for that matter! Each of the 10 beautiful young women had supporters...

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