#HotPayItForward movement a success

Continuing in the groups’ tradition of using Friday 13th as a day for “making magic’ as opposed to buying into the superstition of bad luck, the team drive a whopping 30 random acts of kindness and good social impact deeds in the course of a single day. The movement, dubbed “#HotPayItForward” saw staff members take the concept of paying it forward, with the added twist of a competitive element.

What does Pay It Forward mean? Many may be familiar with the concept courtesy of the 2000 Haley Joel Osment and Helen Hunt movie of the same name. It is a goodwill movement which encourages someone (individual, group or organisation) to do a good deed or demonstrate an act of kindness, and encourage their beneficiary to then so the same.