An evening with Sergio Codenyer

Pathfinder: Codenyer has developed a model he calls 'Social License to Operate'. PIC: MORERI SEJAKGOMO
Pathfinder: Codenyer has developed a model he calls 'Social License to Operate'. PIC: MORERI SEJAKGOMO

Founder of ‘Door to Europe’ and former public affairs and communication director of Coca Cola in Africa Sergio Codenyer discusses a ground breaking idea in management which he calls ‘social license’. He was giving a lecture at the new University of Botswana (UB) Convention Centre in the Village earlier this week

Sergio Codenyer, like his European forebears of the 19th century, has identified Africa as a place with vast potential for trade.  But whereas the men of the Scramble years had descended upon the continent in search of raw materials, which were needed in insatiable quantities for their industries, Codenyer preaches a new kind of trading, fuelled by advances in technology.

He sees opportunities for African entrepreneurs linking up with the likes of Coca Cola, Planet Earth and the Neo Geo through a business model he calls ‘Social License to Operate’, or ‘SLO’ for short.  It is a marketing gimmick borne out of a desire to reach out to large number of people.

Editor's Comment
Congratulations Anicia Gaothuse!

The contest had 10 beautiful young girls as finalists and unfortunately only one could wear the crown.The judges picked Anicia Gaothuse. To all those who feel their contestant should have won ahead of Anicia for whatever reason, hardly; the judges found Anicia to be the best among the best, so desist from disrespecting our newly crowned queen on social media or anywhere else, for that matter! Each of the 10 beautiful young women had supporters...

Have a Story? Send Us a tip
arrow up