Youth Entrepreneurs Advised To Market Through Social Media

Kenanao Phele, a marketing expert from Barclays Bank of Botswana, has said that it is unfortunate that a lot of young entrepreneurs have not realised how social media can help market their businesses.

Phele was speaking at the recent Youth Business Expo at the Fairgrounds organised by the Ministry of Youth, Sport and Culture. Phele said social media is one of those platforms that are highly populated.  She said billions of people in the world are always active on social media platforms. 

Phele said these are potential clients that young entrepreneurs can tap into for their products.  She added that social media is even more advantageous as it allows one to reach the international market.

Editor's Comment
Inspect the voters' roll!

The recent disclosure by the IEC that 2,513 registrations have been turned down due to various irregularities should prompt all Batswana to meticulously review the voters' rolls and address concerns about rejected registrations.The disparities flagged by the IEC are troubling and emphasise the significance of rigorous voter registration processes.Out of the rejected registrations, 29 individuals were disqualified due to non-existent Omang...

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