Orange Botswana rebrands, revels in milestone

Meat lovers living in the Zone 11 area will have to wait longer before they have their favourite dishes
Meat lovers living in the Zone 11 area will have to wait longer before they have their favourite dishes

Orange Botswana, one of the first two cellphone operators to enter the local market, has rebranded and introduced a new tag line; ‘It’s all about what matters to you’, moving away from their old tag line, ‘today changes with Orange’.

When explaining the new brand and tagline, Orange chief executive officer, Patrick Benon said they have embarked on a strategy termed Essentials 2020, which was informed by Orange’s ambition to offer unparalleled customer experience.

“The essence of the strategy is to always connect people to what is essential to them. The brand introduces a new pallete of colours, which are meant to enhance the already vibrant brand. The new colours on the brand pallete are pink, blue, green, yellow and purple and we have decided to leave the logo unchanged,” he said at the 18th anniversary celebrations held in Gaborone this week.

Editor's Comment
Congratulations Anicia Gaothuse!

The contest had 10 beautiful young girls as finalists and unfortunately only one could wear the crown.The judges picked Anicia Gaothuse. To all those who feel their contestant should have won ahead of Anicia for whatever reason, hardly; the judges found Anicia to be the best among the best, so desist from disrespecting our newly crowned queen on social media or anywhere else, for that matter! Each of the 10 beautiful young women had supporters...

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