Marumoagae Leads �Light Off� Campaign

The beauty queen has been engaged in order to propel the organisation’s image as it fights against the use of tobacco and its products in the country.

ATN interim executive director, Dr Bontle Mbongwe said during the organisation’s Annual General Meeting in Mokolodi on Friday that the idea of having a public figure of Marumoagae’s stature was to communicate especially with the youth. The move is meant to prove that beauty and being ‘cool’ are achievable not necessarily through ‘women lighting up’. “We have chosen her because she does not have any ties with the tobacco industry, as well as the fact that she lives a clean and smoke free life,” Mbongwe said. Last year, ATN appointed Dr Joy Phumaphi as the association’s celebrity endorser.