Last Updated
Thursday 18 December 2014, 14:58 pm.
Making her mark in a male-dominated industry

It's not often we find a female disc jockey (DJ) in this male dominated industry but 21-year-old Laone Moala who is famously known as 'Dj Cupid' is yet to conquer the world and prove that females too have what it takes to make it big in this dog-eat-dog industry. She oozes self confidence and is a young woman on the move with a combination of talent and brains. Her secret? Mmegi correspondent KGOMOTSO MOLELEKENG finds out
By Staff Writer Sat 20 Dec 2014, 02:50 am (GMT +2)
Mmegi Online :: Making her mark in a male-dominated industry








Mmegi: Can you tell us who DJ Cupid really is?
Cupid:
I am simply a young, vibrant female hip hop and Rnb DJ based in Gaborone. 
Mmegi: How did you coin the name 'cupid'?
Cupid:
I spread love through my work.  Music is a universal language with no boundaries, it unites people from different backgrounds therefore music is love. I'm the modern Cupid, with my talent being my arrow.
Mmegi: How would you describe your personality?
Cupid:
I am a naturally reserved person, it may be unbelievable but I can be very shy sometimes. I am also a down to earth and friendly person, I could say I'm the friendliest person in my generation. (laughs) I can be stubborn sometimes but when I set my mind on a goal I make sure I achieve it, I am no quitter. I enjoy challenges and like to stand out and be unique. This is one of the reasons why I tackled a male dominated industry, that is being a disk-jockey.
Mmegi: Who or what inspires you?
Cupid:
When I was young my father and I used to listen to a lot of Hip hop and Rnb. This inspired me to do something that was hip hop related in our country but at the time I did not know what exactly I could do. I am also inspired by the talent DJ C4 possesses and I look up to him when doing my work.
Mmegi: How did your interest in being a DJ come about? 
Cupid:
The South African DJ Zinhle made me develop an interest in being a DJ. Seeing a female take the entertainment industry by storm the way Zinhle does showed me how I can make it out there regardless of who I am, where I come from or my gender.
Mmegi: What sets you apart from other DJs?
Cupid: I
am currently the only female Hip hop and Rnb DJ in Botswana. This has made me stand out as a DJ. It is an added advantage for me in the entertainment industry, but of course that does not mean I have to slack therefore I make it a point that when I play I make a good impression. Image and delivery count therefore I work hard on both by taking this art seriously.
Mmegi: How do you market yourself?
Cupid:
I make sure people hear me play at different places in order for them to hear what I can offer. I have a radio slot called The OMG mix every Monday at 11:30am on T-Tizzy's show-The Bridge on Yarona Fm.
I get to mix on the show and through that listeners at home can get to know more about this DJ.  I am also currently a resident DJ at the Kosher Sessions which are hosted every Saturday at the Sportsman's Bar in Main Mall. Uploading and sharing my mixes on social networks such as Soundcloud, Facebook and Twitter is also another marketing strategy.
Mmegi: What challenges do you face as a DJ and in life?
Cupid:
Being in an industry dominated by men is a major challenge on its own; I always have to work hard to convince people that I am good at what I do. Most of the time when people see a female DJ they do not expect much from them, they look down on their skills therefore I am constantly making it a point that I be taken seriously by people.
Mmegi: What else do you do apart from being a DJ?
Cupid:
I am a fourth year bachelor of Accountancy student at the University of Botswana.
Mmegi: Did you study any course related to deejaying?
Cupid:
  No, I did not study any course I learnt from fellow DJs in Botswana and keep observing what other DJs do wherever I go. However, I do plan on taking a course on deejaying in the near future to further my skill.
Mmegi: Give us some of the big names you have played with so far.
Cupid:
I have played alongside Teargas, L'Tido, Khuli Chana and on November 3, I will be playing alongside DJ Dimples at Fusion Entertainment. Locally I have played alongside people like Dj Kellz, Ricky Lamar, T-Izzy, Dj Fauz, Dj Kiss, Ozzy the Great and Phouboy just to name a few.
Mmegi: Where do you see yourself in 10 years time?
Cupid:
10 years from now I intend to be recognised across borders. I intend to grow my clientele to a more diverse market which will be appreciated by all age groups.
Mmegi: What is your opinion on cyber social networks?
Cupid:
I have nothing against them; I also use them as a marketing tool. Social networks help me a lot when it comes to interacting with my fans and other people who want to know more about me. I get to stay informed about people's preferences as they keep changing through social networks. Feel free to follow me on Twitter: @lilmisscupid and my Facebook: Laone Moala.
Mmegi: What motivates you?
Cupid:
  I am motivated by the appreciation I get from people. Be it negative or positive I take it all as constructive feedback and keep striving to make a good impression all the time.
Mmegi: So what's in the pipeline for 2013? 
Cupid:
Bigger and better events. I plan on working with more influential people in the industry and learn more from them to enhance the brand "Dj Cupid" itself.
Mmegi: Is being a DJ a career path you would advise young people to pursue?
Cupid:
As long as it is for the right reasons they may go ahead and pursue this career. I am enjoying every single bit of being a DJ.
Mmegi: Any advice for aspiring artists out there who want to emulate you?
Cupid:
  They should work hard and stay focused on everything they do and this will guarantee them success. But they should not forget to go to school and stay close to God in the process because we all need a backbone in our lives and God is mine.



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