Shuga Botswana launch

Shuga, a powerful TV drama series which has been broadcast across Africa since November 2009, will introduce thousands of young people throughout Botswana to powerful messages about love, relationships, safer sex, and HIV prevention.

Produced by MTV Networks Africa in association with the MTV Staying Alive Foundation, through a partnership with the US President’s Emergency Plan for AIDS Relief (PEPFAR), the Partnership for an HIV-Free Generation (HFG), and the government of Kenya, Shuga is part of a ground-breaking multimedia campaign conceived to achieve one key goal: a generation of young people free of HIV. The initiative is funded by the US government through PEPFAR and has been adopted by the government of Botswana.  New Capitol Cinema at River Walk Mall in Gaborone and Club Trekkers in Maun have provided critical support as well.