A quiet storm in local Hip-Hop

Hip-Hop artists are their own brand always staying true to their own brands and understandably so. They always talk of being the best at what they do in 'the gamae' and swear by the fact that they and they only are number one who cannot be beaten at their own game.

It is like a battle of the egos and it makes for a healthy, competitive Hip-Hop industry because as each strives to remain the best, they have to strive to release and record the best music.