According to Lecco, part of the proceeds from the festival, which features kwaito heavyweights Mapetla, Skazzo and P-Mag as well as DJs Selector and Seven (Chris Manto7) will be donated to Ditsele Trust Fund (DTF).DTF is a non-profit organisation based in Ramotswa, which advocates the rights of people with albinism.
Kenosi said that he was motivated to join forces with DTF after realising that the plight of people with albinism was often neglected."We have individuals and companies focusing their energies on other organisations, which look after people with disabilities or any other special needs but very few people pay attention to people with this kind of disorder," he said.
Kenosi said while Botswana has not experienced any extreme cases of abuse of albinos, like other African countries where albinos suffer all sorts of abuses including being killed for ritual purposes, there was still concern about their marginalisation."These people need some special oils for their skins and very few can afford them.But most importantly we need to sensitise the public about the rights of people with albinism. For instance, it would be
very nice to have a recording musician who is also an albino.
I believe there are talented guys out there but because they have always played second fiddle, they are afraid to come forward or producers do not see them as potential stars as they would with any other person," he said. He also noted that he believed that after some time of missing from action, the crowds miss the likes of Mapetla, Skazzo and P-Mag and hence their presence would make a lot of difference.
"I decided to start the launch in Maun because I have realised that people in that part of the country are always looking forward to good music. The population might not be as big as around here in Gaborone, but the number of people who normally turn up for shows is always amazing," Kenosi said.
The second launch will be in Francistown at the end of the month while the grand finale is scheduled to take place in Gaborone later in May where Kenosi hopes to bring self-styled South African kwaito king Arthur Mafokate.