"Survival is one of the NGOs that helped set-up the website," said Bagge adding that she could not remember the other NGOs offhand.

The website was launched a few days before the High Court in Lobatse could deliver judgement in the case between Basarwa of Central Kgalagadi Game Reserve (CKGR)and the Botswana government. Basarwa had challenged the decision of government to relocate them to resettlement areas outside the park. Basarwa have since won their case through a majority judgement.

The bulk of Boycottdebeers.com material is largely centred upon the relocation of Basarwa as a basis for the boycott.

"Are Botswana diamonds conflict diamonds? "Yes, diamonds found in the Bushmen's ancestral lands were the key reasons for the government evictions from the CKGR. Money from diamonds has undoubtedly funded evictions and the relocation which the Bushmen call places of death," reads an extract from the website.

Answering the key question of how the consumers should avoid conflict-free diamonds, the consumer is given one key instruction.

"Don't buy diamonds from De Beers?" When asked whether the material contained in the website has been overtaken by events given the High court ruling that there is no correlation between diamond mining and particularly that the relocation of Basarwa has been declared unlawful and unconstitutional, Bagge of Survival International said the website was created prior to the judgement.

"We will adopt a wait and see approach. We are not actively intensifying the campaign but we are not ending the campaign until we know whether Basarwa have been allowed back," she said.

Although she concedes that the website contains material that could be seen to be harmful to De Beers and Botswana, she hoped that the impact will be ameliorated by the extensive worldwide coverage that the High Court judgement has received.

Reacting to the existence of the website, De Beers said in a statement:

"De Beers is aware of the website in question and finds it unfortunate that the facts continue to be misrepresented. The facts are that there is no connection whatsoever between diamonds, the resettlement policies of the Botswana government and the relocation of the San from Botswana's vast CKGR."

This contradicts with an entry on the site that states that De Beers retains a large diamond deposit in a Bushman community in the CKGR. It hopes to mine them in future. However, early forecasts show that diamonds sale would go up in 2007.

For his part, Dr Jeff Ramsay, President Festus Mogae's spokesperson, said it was too early to tell the impact that the site and many other campaign sites were having.

"It would however appear that they seemingly had little or no impact because the industry is reporting growth. As a country, we are concerned and we would not want to be complacent."

Ramsay reiterated government's position that they intend to comply with the court order.