In a snap survey, most Batswana seemed not to understand what tourism involves.
A Gaborone hawker, Aaron Motlogelwa who sells a variety of hand-made curios said tourism is for whites and politicians. He believes tourism in Botswana is about wild animals. He said his business depended mainly on locals who were buying gifts. He said the tourism department does not promote locals. He cited a recent exhibition the department held in the Main Mall where foreign curio dealers from countries like Kenya and Zimbabwe were the major players. He said that though they also sell the same products, they were not considered for the exhibition.
A resident of Ghanzi who only identified herself as Mabote said she understands very little about tourism saying it is about people who are interested in Botswana’s wildlife.
She also said Batswana need to be educated on tourism.
Joseph Gofiwa, a hawker in Gaborone Main Mall said he understands tourism, as “bojanala” and that anybody can be a tourist including himself. He said that Batswana can benefit from tourism by selling special items and curios to tourists.
A retired civil servant, Keteng Gabanakgosi who resides in Kanye said that generally Batswana are reluctant tourists, even those who can afford it. Gabanakgosi said most Batswana cannot be involved in tourism because of financial constrains and lack of knowledge.
Molefi Mogorosi associates tourism with wildlife and the wilderness. Although he understands very little about tourism, he said he knows that it has to do with natural resources and that Batswana can cash in with businesses such as selling Mophane worms.
Bakopeng Mogorosi, a resident of Kasane said he is aware of the tourism industry. He said tourists need food, transport, communication facilities and they also may want curios.
Edward Molemogi, a resident of Selibe-Pikwe said most Batswana do not understand tourism. Although Molemogi had wanted to start a transporting business to take Batswana around the country, he said his plans failed because he is ill informed about the tourism industry.
He said he was not aware of any financial assistance available for such ventures.
The Department of Tourism believes that the launch of the awareness programme, which showcased some people who are involved in the industry will be of help in addressing the lack of information amongst Batswana.
The department believes that the people who they are showcasing will share their experiences and encourage other members of society to be involved in tourism.
The Department is rolling out the launches to the districts in a bid to reach every Motswana and stimulate them to participate in the tourism industry.
The secondary benefits of tourism according to the department can be tapped by those who provide transport and sell curios. Demonstration of traditional ways of life and the enrichment of one’s knowledge of the country by touring are other secondary benefits.
