“We have taken this year’s Music Festival as a platform to campaign against HIV/AIDS since lifestyle connected sponsorships (i.e Concert Tours, Sports, Targeted Events) create awareness and brand loyalty versus sole dependence on traditional media strategy”, he said. The festival is also expected to attract a lot of students from the University of North West in Mafikeng.
“Our Festival is crucial to the official opening of the Games. We shall work closely with relevant departments in the University of Botswana and the students’ body in trying to encourage responsible behaviour and drinking.
One thing which we won’t tolerate is irresponsible behaviour from both local and South African artists”, said Hunda.
Artists are expected to behave themselves and be a in sober state (not under the influence of alcohol).
“They shall perform at times designated by the promoters, and also report to the stage manager at least 60 minutes prior to scheduled appearance time”, stated Hunda.
“We are entitled to making sure the performance time and conditions are adhered to on strict terms otherwise we reserve the right to forfeit the actual performance and will do this because of our reputation. Music fans should get their money’s worth and most importantly we are campaigning for responsible behaviour and drinking responsibly so we want to start with artists themselves since they are role models”, added Hunda.
Organisers promise that security is their number one priority. “Local and South African security experts have been engaged to curb crime with assistance of local law enforcing authorities.
If this event can send the message and save one life then its worth it”, emphasised Hunda.
The Music Festival is sponsored among others by The Voice and Gazette newspapers, Ben Bell, Riverwalk, FishMonger, NACA, Mr T-Shirts and Lovers Plus.
